Breakfast Seminars

In 2012, the Publicis Group of companies will be conducting a series of breakfasts on
                          
                                   “Creating loyalty for your brand”

These workshops are an opportunity to learn how to fit a customer loyalty program to your business model. We’ll use Case Studies to identify program milestones involved, as well as the strategic Do’s and Don’t’s for successfully developing your program.

We’ll also consider the latest tools and communication channels  to create loyalty for your brand, including best practices for capturing customer information in a database as well as harnessing digital and social networking mediums to deepen the conversation you can have with your customers.

Our breakfast events are a critical step to help you distil your thinking on Loyalty and where a program might fit your business, as well as the measurable outcomes you will need in creating your program.

Attending a breakfast session will provide you with:

• A free simulation of a loyalty program matching your business model
• Cost-effectively customer data capture
• Best practice database design
• Strategic Analysis for your Loyalty Program construction including:
• Program Objectives
• Required Outcomes
• Lessons from your competitors
• Tiering Models (Value or Volume based)
• How to capitalise on social media and other new online marketing for Loyalty

Breakfast Loyalty sessions will be in Melbourne and Sydney during March 2012

Register your interest in attending one of our March Breakfast Seminars